Ruddle Creative, Inc.
Helping arts organizations improve their communications for 15 years
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Consulting
Hundreds of arts organizations have improved their communications after spending just a few minutes with Henry Ruddle. At conferences, in person, over the telephone and by email, Henry Ruddle has offered the benefit of his wide ranging experience in marketing, advertising, writing, editing, design, printing, mailing, databases, software, website coding and implementation, and more ... sometimes just that crucial outside perspective -- a bit of insight that helped an organization save money and sell more tickets.

Sometimes we're a sounding board or a brainstorming partner during one-on-one consultations

For information or a price estimate, email Henry or call us at 1-800-7RUDDLE.

SPECIAL OFFER
20% off
in-depth and onsite consulting
or training
Visit www.ruddle.com for more information on our analysis and onsite consulting/training services.
What people say who have worked with Henry Ruddle

"Thought you'd like to see the brochure for our new season. The response has been overwhelming: 91% of last year's subscribers renewed! 125 new subscribers."

--Rick Schiller
Executive Director
Angelina Arts Alliance

"Wow! Thanks for the detailed feedback. This is very helpful, and I’m going to pass it along to my graphic designers as we prepare to do next year’s brochure. You really are the Go To Guy for detailed analysis of collateral."

--Erik Curren
Director of Marketing
American Shakespeare Center

"Thanks for your interest and expertise. My Board and I are very excited about the direction you're taking us."

--Ray Solley
Executive Director
Torrance Cultural Arts Center Foundation

"Your advice was so helpful! Thank you. We will definitely implement your suggestions the next time we print our brochures."

—Elizabeth Halverstam
Executive Director
Arts Horizons

"At first I thought it was going to be difficult to read what someone 'from the outside' had to say... In the long run, I am pleased to have a different and outside account of the process, which served (and will continue to serve) as a tool for us to refine our process and improve this weak area within our organization."

--Emma Palzere-Rae
Executive Director
Chorus of Westerley

"I want you to see how far we've come... and the impact of your input on us, both in your presentation, as well as the one-on-one consultation we were fortunate to share with you. We found your advice about our brochures to be most helpful. We were able to communicate your ideas to our designer and create marketing pieces that reflect our museum more positively."

--Gwen Young
Director of Marketing
Midway Village & Museum Center

For more reasons to hire Ruddle Creative, take a look at these success stories.

Special Offer
For as little as $50, you can start saving money and selling more tickets with key insights from a nationally recognized communications expert. It's as easy as sending an email or picking up a telephone.

Send your materials to Ruddle Creative by mail or email. Henry Ruddle will review them and -- at your direction -- either write a detailed evaluation report or contact you for an in-depth telephone consulation.

Our consulting fees are based on flat, per-item rates to ensure that our pricing is both reliable and predictable.

Review one item: $50

Each additional item: $25

Includes concise written report or a 30-minute telephone consultation.

For information or a price estimate, email Henry or call us at 1-800-7RUDDLE.

In-Depth Evaluation Report

Based on sample editions of your materials and a telephone review, Ruddle Creative will prepare an In-Depth Evaluation Report telling you what works, what doesn't and what to do next. Often the report includes design makeovers or copy rewrites in situations where minor changes can have a major impact on the materials' effectiveness.

Every Evaluation Report is followed by an in-depth telephone consultation (usually 60-75 minutes) with Henry Ruddle to review the findings and suggestions, and to answer questions.

Newsletter: $350 (20% discount for arts groups) $280
Marketing materials: $500 (20% discount for arts groups) $400

Follow-up Evaluation of Same Materials (if desired)

Newsletter: $175 (20% discount for arts groups) $140
Marketing materials: $250 (20% discount for arts groups) $200

Onsite Analysis
We come to you so that we can see your operations and experience your processes first-hand. Over the course of one or two days we will:
1. Review all marketing materials or newsletters, along with your future plans against two standards:
•

Your marketing and communication objectives
• Industry best practices for concept/content, writing, design, layout, and so on
2. Conduct interviews with all key players who have input into marketing collateral or newsletters
3. Analyze processes from both a big picture and detailed viewpoint, including both narrow and broad guidelines for improvement
4. Provide detailed plans for saving staff time and money where possible, as well as solutions for problems with contributors and/or the approval cycle.

Fee: Newsletter/brochure only - $1,500
(20% arts discount) $1,200
All marketing materials - $2,500
(20% arts discount) $2,000

plus travel expenses, if applicable