Ruddle Creative, Inc.
Helping arts organizations improve their communications for 15 years
Home / Writing&Design / One-on-One Consultations / Articles&Presentations / Case Studies
Arts Reach Articles
Thank you to Arts Reach, the journal for arts marketing professionals, for offering a platform for Henry Ruddle to share his insights with the arts community. All of the articles below are in PDF format.

It Doesn't Take Much to Make a Good Ad into a Highly Effective Ad (638 kb)

Newsletter Tinkering: When You Want a Change, Do It Right (706 kb)

Arts Newsletters: The Front Page Must Echo What Most Patrons Love (367 kb)

Missed Opportunities -- Season Brochures That Fall Shy of the Top Notch (2,024 kb)

Season Brochures: The Good, The Bad and . . . (part 1) (1,071 kb)

Season Brochures: The Good, The Bad and . . . (part 2) (783 kb)

Season Brochures: The Good, The Bad and . . . (part 3) (1,059 kb)

The Design Article That Featured 5 Brochures, Did 1 Small Makeover, and Had a Very Strange, Casual Headline (part 1) (200 kb)

The Design Article (part 1): That Featured 5 Brochures, Did 1 Small Makeover, and Had a Very Strange, Casual Headline (200 kb)

The Design Article (part 2): Monkey Business -- You Will Recall This Headline Because It Is Drawing Attention to Itself (425 kb)

Postcards That Work (and some that don't) (749 kb)

Campaign Myopia: Ad Designers Shouldn’t Assume That Ticket Buyers Will See Entire Campaign (327 kb)

What the Staff Giveth, The Committee Taketh Away -- Chorus of Westerly Brochure Project a Classic Example of Best Laid Plans (2,571 kb)

The Committee Giveth Back -- Arts Reach Article Helps Chorus of Westerly Reform its Marketing Communication Process (1,217 kb)

What Goes On The Cover? Walking The Fine Line Between Too Much Clutter and Not Enough Information (185 kb)

WORDS to The Wise -- Five tips that will make your newsletters and brochures more effective (707 kb)
Presentations
Henry Ruddle occassionally speaks to business and arts groups about marketing, communications and design. Here are a few presentations, in PDF format, that he has given for arts organizations:

ARNAM Conference 2007 - Live Newsletter and Brochure Makeovers (full color presentation / 6,073 kb) (b/w slides in handout format / 2,373 kb)

ARNAM Conference 2007 - Effective Postcards (and some not so much) (full color presentation 5,122 kb) (b/w slides in handout format / 1,589 kb)

National Dinner Theater Association 2007 - Kick it Up a Notch: Effective Communications (8,424 kb)

ARNAM Conference 2006 -- Kick it Up a Notch: Effective Communications (5,475 kb)

Association of California Symphony Orchestras 1999 -- Ready, Set, Sparkle (4,500 kb)

Have Henry Ruddle Speak at Your Function

For most presentations, Henry asks participants to send materials in advance and then works commentary about their pieces into the presentation to give it greater interest and relevance.

For more information or to extend an invitation, email Henry or call us at 1-800-7RUDDLE.

Visit our archive of articles for editors and designers.